Hello Reader, I hope you are having a great week so far. Now, a serious question about GA4. Wouldn’t it be nice if you could mark important moments in GA4? Like that big code release, the start of your holiday sale, or when the site went down for 2 hours? Well… that’s exactly what GA4 annotations do. They’re like sticky notes on your charts, giving context to your data. So in the future, you don’t have to scratch your head wondering, “Why the sudden spike?” This is a long-awaited feature that...
8 months ago • 1 min read
Hello Reader, It's been a few weeks since my last email. But today I want to talk about a super useful feature that you can use in GA4. Now, let's say you have 86 different content pages. It's kinda hard to get insights by looking at them separately. Wouldn't it be nice if you could look at them by topic or by author? That's where GA4 content grouping comes in! What are Content Groups? Think of them as folders for your website pages.Instead of GA4 showing you every single URL, you can group...
8 months ago • 1 min read
Hello Reader, After a few days of heatwave here in the Netherlands, I can finally get back to work... now that my brain has stopped melting in my home office.I have no airco 😅 I came across this post by Lucia van den Brink, and it’s a great reminder:Don’t use GA4 to track your A/B tests.Here's the post: Then one of the OGs of CRO chipped in with his advice: So basically, you need one source of truth. Unfortunately, GA4 is not it. But with BigQuery, you can get pretty far. Then, you or someone...
10 months ago • 1 min read
Hello Reader Presenting ecommerce data should feel exciting. Because you probably discovered something exsiting. But usually… it feels like you are competing with team notifications and never-ending emails. I’ve been there. Back in university, I used to wing presentations. No slides? No problem. As long as I could crack a few jokes and keep the crowd (a.k.a. my fellow students) entertained with beer & party jokes, I always passed and my teammates gave me thumbs up. But once I joined a real...
12 months ago • 2 min read
Hello Reader, Let’s be honest... sharing data in meetings is extremely hard. You might have the most valuable insights in the world, but if you present them badly, you’ve just wasted your time. Luckily being good at presenting is a skill you can learn with a bit of practice! So in this email, I’ll teach you six tips on presenting eCommerce data like a PRO. If you prefer watching a video instead of reading, watch it here. A Quick Note: Know someone who might like this newsletter? Share it with...
about 1 year ago • 5 min read
Hello Reader, I hope you are having a productive week. I’ve been feeling super motivated lately, as more and more eCommerce specialists are joining my GA4 for eCommerce course, and it’s been awesome seeing all the people learning more about GA4 and how it can help to find valuable insights. In today’s email, I want to show you how you can track and analyze your campaigns in GA4. whether it’s email, social, ads, or even that random carrier pigeon campaign you’ve been testing. 😉 Here’s what...
about 1 year ago • 1 min read
I hope you are having a great start of the week Reader Imagine you've spent countless hours on your latest email campaign and are ready to hit send. But then you realize, how will you know if it's even generating sales? With GA4, you can track exactly how your email campaigns are performing. You’ll see: Which emails are driving traffic to your site how those visitors behave on your site and (most importantly) if they’re converting into sales. BUT, before sending the email, you need to add UTM...
about 1 year ago • 1 min read
Hello Reader Ever wonder on what pages users leave your website? Well, you can get answers in Google Analytics 4, but you need the Exit Page metric. An exit page is the last page someone visits before leaving your site. Understanding which pages people are leaving from (and why) can give you powerful clues about what’s not working — and how to fix it. Unforuntaly, exit pages are a bit hidden in GA4, so that’s why I created this tutorial: Happy analyzing, Robert P.S. Ready for more? Then this...
about 1 year ago • 1 min read
Hello ReaderRecently Javier asked a great question in my GA4 for Ecommerce course. How have the advancements in AI changed the way you use GA4? To give you a bit of background, I use ChatGPT daily. I have the paid account, which I use for things like sparring ideas for this newsletter, coding, proofreading my text, etc. It’s extremely helpful assistant. That said, when it comes to data, I still analyze myself a lot. But I’ve added AI to do tasks that take too long to do by myself. If you are...
about 1 year ago • 3 min read