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Clicks Don't Lie

📊 My Secret Weapon for Making Boring Data Actually Interesting

Published 12 months ago • 2 min read

Hello Reader

Presenting ecommerce data should feel exciting. Because you probably discovered something exsiting.

But usually… it feels like you are competing with team notifications and never-ending emails.

I’ve been there.

Back in university, I used to wing presentations. No slides? No problem. As long as I could crack a few jokes and keep the crowd (a.k.a. my fellow students) entertained with beer & party jokes, I always passed and my teammates gave me thumbs up.

But once I joined a real company? Oof. Frowny faces everywhere.

People weren’t there for entertainment. They were just trying to get through their to-do lists—and I was just another calendar invite.

Even when I had amazing insights, no one really listened.

Until I discovered something that changed everything: storytelling.

If you are enjoying this Ecommerce data to insights newsletter, would you take 46 seconds to leave a testimonial? Or just reply to this email with your testimonial. I would really appreciate it!

Robert

Clicks Don't Lie
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So I made a video for you: 👉 How to Present Ecommerce Data Using Storytelling​

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In it, I’ll show you a dead-simple 3-step framework I’ve been using for 7 years that helps me turn boring charts into compelling stories that people actually care about.

(It’s called BPS: Background, Problem, Solution)

Inside the video, you’ll learn:

  • Why jumping straight into data is like starting The Matrix at the red pill scene (confusing as heck)
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  • How to connect your slides to business impact, not just pageviews and bounce rates
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  • Why your action titles should read like a mini-story (seriously, they're your secret weapon)
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  • And how to map out your presentation before opening PowerPoint—using sticky notes or Google Docs (McKinsey-style)
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And this is how you feel after you’ve nailed your next presentation!

Summer has arrived early in the Netherlands, so I have to use my sunglasses (even inside), while I can!

Happy learning,

Robert

P.S. Ready for more? Then this is how I can help you: ​
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🎓 GA4 for Ecommerce COURSE: Learn how to use GA4 specifically for Ecommerce, the best reports, and the most useful metrics & dimensions. Learn how to turn data into insights in my 6-step system and with real-world examples.
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📱 Schedule a one-to-one call: Do you need help with a specific issue, or are you stuck with web analytics implementation? Book a call with me and utilize my seven years of experience.

📣 Promote your business to 2000+ Ecommerce professionals: Put your business in front of freelancers & in-house ecommerce pros at a 39% open rate!

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Clicks Don't Lie

Weekly DTC & Ecommerce Data Tips

Hello I'm Robert and I’m here to help you understand and analyze data to make better decisions in e-commerce. I focus on tutorials that are designed for non-data people. So YOU can extract & generate insights from Ecommerce data. I focus on Google Analytics 4, Tag Manager and Looker Studio

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