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Clicks Don't Lie

📊 Don't use GA4 for A/B test tracking, here's why

Published 10 months ago • 1 min read

Hello Reader,
​

After a few days of heatwave here in the Netherlands, I can finally get back to work... now that my brain has stopped melting in my home office.
​I have no airco 😅
​

I came across this post by Lucia van den Brink, and it’s a great reminder:
​Don’t use GA4 to track your A/B tests.​
​
Here's the post:
​

Then one of the OGs of CRO chipped in with his advice:

​
So basically, you need one source of truth. Unfortunately, GA4 is not it.

​
But with BigQuery, you can get pretty far. Then, you or someone on your team can build a Looker Studio dashboard for the AB test results. But that's kinda annoying that you need to use so many tools just to get basic data...
​
This is one of the reasons I'm building an alternative to Google Analytics 4.
It's made for e-commerce by e-commerce specialists.
​
And It has a dedicated section just for AB tests, as it's such a big part of growing your shop. I'm close to launching the beta version soon.
​You can join the waiting list here.​

The tool is made for e-commerce by e-commerce specialists.
It also has a dedicated section specifically for A/B tests, as they play a considerable role in growing your shop's revenue. I'm close to launching the beta version soon.

TLDR

  • Weekly email reports based on your role
  • Conversion alerts & monitoring
  • Ecommerce specific reports (e.g. Products bought together, retention cohorts, bestsellers & many more)
  • Clear metrics & easy to use (designed for non-data people)
  • Works on top GA4 infrastructure (datalayer)
  • No cookies & choose US or EU hosting

Join the waiting list & be the first to use it.
You'll also get my full support in helping you find insights in your data.

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Clicks Don't Lie

Weekly DTC & Ecommerce Data Tips

Hello I'm Robert and I’m here to help you understand and analyze data to make better decisions in e-commerce. I focus on tutorials that are designed for non-data people. So YOU can extract & generate insights from Ecommerce data. I focus on Google Analytics 4, Tag Manager and Looker Studio

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