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Clicks Don't Lie

📊 How to Track & Analyze EMAIL Campaigns in GA4

Published about 1 year ago • 1 min read

I hope you are having a great start of the week Reader

Imagine you've spent countless hours on your latest email campaign and are ready to hit send.
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But then you realize, how will you know if it's even generating sales?

With GA4, you can track exactly how your email campaigns are performing. You’ll see:

  • Which emails are driving traffic to your site
  • how those visitors behave on your site
  • and (most importantly) if they’re converting into sales.

BUT, before sending the email, you need to add UTM parameters to the URLs. Otherwise, GA4 won't know if the users came from email.

To make it easier to follow, I’ve created a tutorial on how to track & analyze your emails in GA4. Watch it here.​

video preview​

Happy analyzing,

Robert

P.S. Ready for more? Then this is how I can help you: ​
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🎓 GA4 for Ecommerce COURSE: Learn how to use GA4 specifically for Ecommerce, the best reports, and the most useful metrics & dimensions. Learn how to turn data into insights in my 6-step system and with real-world examples.
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📱 Schedule a one-to-one call: Do you need help with a specific issue, or are you stuck with web analytics implementation? Book a call with me and utilize my seven years of experience.

📣 Promote your business to 2000+ Ecommerce professionals: Put your business in front of freelancers & in-house ecommerce pros at a 39% open rate!

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Clicks Don't Lie

Weekly DTC & Ecommerce Data Tips

Hello I'm Robert and I’m here to help you understand and analyze data to make better decisions in e-commerce. I focus on tutorials that are designed for non-data people. So YOU can extract & generate insights from Ecommerce data. I focus on Google Analytics 4, Tag Manager and Looker Studio

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